Social Market Research
Glasgow Caledonian University
Glasgow Caledonian University
GCU along with every other University, have yearly student intake targets. Glasgow Caledonian required the means to shout about their student successes and encourage and convince their target demographic that GCU was the University for them.
Key to achieving the right tone for this was to use Peer to Peer testimony. Integral to our approach was to send out VOXUR to current and past students enabling them to tell in their own words why GCU was working and had worked for them. The result was a highly effective recruitment DVD for both the domestic and international markets. Our recruitment methodology has been so successful that we won a HEIST Award – the Oscars for Marketing in the Higher Education.
JISC CETIS
JISC CETIS
Centre for Educational Technology and Interoperability Standards, provides advice to the UK Higher and Post-16 Education sectors on educational technology and standards. Their website brings together educational technology news, comment and analysis, as well as information on community events. VOXUR helps JISC capture contributions to current debates and future thinking in this rapidly growing and changing field.
Mearns Community School Network - Aberdeenshire Council
Mearns Community School Network - Aberdeenshire Council - Community Regeneration
Mearns Community School Network used VOXUR to interview 263 pupils to understand what young people thought about their local community, more specifically about the different aspects of life in the Mearns: leisure & transport facilities, youth information & work and safety in their area.
The result was a 123 page pdf document and a 9 minute video which provided the human factor and evidence of work undertaken to all of the statistics listed.
NHS Scotland
NHS Scotland
Nicola Sturgeon recently announced her plans for a new NHS Quality Strategy. A key part of this is person centred care. VOXUR provided the opportunity for everyone to describe their views about the proposed strategy and the option to leave stories of their recent experiences with the NHS. Click on the video to listen to what people had to say.
Patient Information Forum
Patient Information Forum
The last decade has seen some far reaching changes in the way information is developed, produced and shared. There was a time when information was all about the leaflet and access to these was through ‘gatekeepers’ like GPs and nurses. All that is changing. Although there is still a need for the paper based written word, far reaching changes in technology are now fundamentally changing the way people access and use information. Information producers are changing too – user-led, audience specific, multi-format resources are now the norm for many.
During the conference delegates were asked to use VOXUR, a film studio in a box, to capture their views and experience of working in consumer health information. The short film is an edited version of contributions, exploring the challenges currently facing information producers, patients and the public around health information. Delegates also put forward some possible solutions and suggest ways in which PiF might make a difference.
Scottish Government - Equally Well
Scottish Government - Equally Well Initiative
The Scottish Government’s Equally Well project is tasked with tackling the inequalities in health that will otherwise prevent Scotland from achieving the Government’s overall purpose of sustainable economic growth, supported by increased healthy life expectancy.
A key part of this is engaging with and listening to people from the poorest & most excluded sections of society. Equally Well are using VOXUR as their engagement tool. VOXUR uses video to ask people questions and allows them to easily answer in their own words, regardless of literacy or language. VOXUR’s powerful video management then allows the Project’s Test Sites to easily order testimony & feedback and to publish edits to web and rich media reports.
In this way, VOXUR is not only affording Equally Well insight into the barriers to change, it begins the process of empowerment for the individuals consulted.
Just last week VOXUR was used to report back to the Ministerial Task Force a 12 month review of the Equally Well implementation to date. Please click on the link below to view:
