Voxur

Glasgow Caledonian University

Glasgow Caledonian University

GCU along with every other University, have yearly student intake targets. Glasgow Caledonian required the means to shout about their student successes and encourage and convince their target demographic that GCU was the University for them.

Key to achieving the right tone for this was to use Peer to Peer testimony. Integral to our approach was to send out VOXUR to current and past students enabling them to tell in their own words why GCU was working and had worked for them. The result was a highly effective recruitment DVD for both the domestic and international markets. Our recruitment methodology has been so successful that we won a HEIST Award – the Oscars for Marketing in the Higher Education.

How to use the NHS

How to use the NHS - Patient Experiences

Having embarked on a new phase of patient centred care the NHS increasingly requires technology and facilities to accommodate all of its patients across the UK. VOXUR’s non-discriminatory multi-lingual capabilities allow patients of 17 different languages and varying levels of literacy to share their NHS experience.

Acknowledging that Britain’s health service aims to give citizens a sense of security so that they “feel more valued and better treated” it is imperative that service users are not disadvantaged nor their health compromised due to issues with communication.

Patients can confide in VOXUR from the comfort of their own surroundings, thus cataloguing their genuine journey of care, free from external influence.

A target driven NHS cannot function effectively without the capacity to chart patient progress. Showcasing “evidence based care that is equitable across the world” physiotherapists, speech and language therapists and a host of other professionals have audio and visual proof of patient journeys on the road to recovery. 

Take a look at the site here: http://www.howtousethenhs.com/

NESTA

NESTA - Starter for 6

Throughout VOXUR’s Starter for 6 films a recurring analogy surfaces; that of physical challenge – outdoor sports like cycling, climbing, hill walking- and the stamina required to succeed in business.

VOXUR gives an insight into the projects of six recipients of NESTA funding. As highly engaging pitchers it is unsurprising that the protagonists in these VOXUR excerpts have produced films which are particularly lively, innovative and visually arresting. 

From Brian Carlin’s roadside Resqrol to Scott Garcia’s bespoke furniture designs the films evidence the diversity of ideas which NESTA has sought to nurture.

Providing valuable background on the people behind the projectsVOXUR  presents the young duo from Groopit; a website which promotes (gasp) real life interaction rather than the online social networking which has reigned of late. The Websters’ site cataloguing Highland Walks contains such ingenious extras as site specific bog ratings and podcast pronunciations of those tricky Gaelic hill titles.  

As a result NESTA commissioned 11 films which were used on their website and uploaded to various sites to ‘spider’ the material. A promotional DVD was also commissioned to inform policy makers and encourage entrepreneurs.

Routes to Success

Routes to Success

Trying to navigate your way through the different qualifications you can study at school, college and university can sometimes be a confusing and daunting undertaking. School and Beyond shows the different routes people can take through education and how they link together.

VOXUR was used to outline each opportunity for studying at school, college and university. An interactive path was laid out for each qualification and where it could lead to. For each qualification a VOXUR video illustrates what each of the courses are, what qualities you need to study them, the fun parts of the course and what this could lead to for further study.

Follow the journeys of 10 people who have chosen very different routes and get an insight from the Tutors teaching the courses by clicking on: http://www.routes2success.org.uk/school_and_beyond

Scottish Arts Council

Scottish Arts Council - Partnership 2.0

In 2008 the Scottish Arts Council required a means to engage a target audience and to encourage them to book tickets for their Audience Development Forum, Partnership 2.0.

In order to excite potential audiences to go to the Partnership 2.0 Forum we couriered VOXUR to Zurich and New York to record short films by the two keynote speakers Gerd Leonhard and Brian Newman. VOXUR was also sent to industry professionals in Scotland asking what they expected from the event. The footage was then made into 3 taster films hosted on the SAC website to promote the forum.

These films generated so much interest in the event the forum was oversubscribed two weeks prior to the event. All films were then made available on the SAC site as online video and as podcasts.

The BIG Bump

The BIG Bump - Breastfeeding Diaries

This breastfeeding video diaries were produced as part of the Big Bump DVD, A guide for the mums (and dads!) of Lanarkshire offering easy to follow advice on staying fit and healthy during pregnancy and beyond. With information about exercise, breast-feeding, vitamin supplements, oral health, pregnancy screening and much more.

The Scottish Ruby Conference

The Scottish Ruby Conference

Ruby is a dynamic, open source programming language with a focus on simplicity and productivity. It has an elegant syntax that is natural to read and easy to write. Ruby on Rails is a Web Framework that is written in Ruby and allows developers to rapidly create web applications using code which favors convention over configuration.

In March 2010 55degrees were platinum sponsors of the first ever Scottish Ruby Conference. Over 300 attendees gathered in Edinburgh to network and be inspired by many of Europe’s leading Ruby and Rails developers. 55degrees is passionate about developing great web applications, and in this VOXUR film 55degrees wanted to capture the story of real passion that many developers have for code. VOXUR encouraged attendees tell us about their first time …… how they got into coding, their first computers, their coding superpower, what they love about Ruby and what they got from the conference.

The film also features some great hats.