Scottish Arts Council - Creative Scotland Awards

Each year, up to ten established artists with a record of major achievement in their field are awarded £30,000. SAC commissioned 55degrees to produce the 10 'portrait' films, screened at the awards ceremony.

Time was very short between the decision on who will receive an award and the actual awards ceremony.  In order to cope with the timescale and create interesting and diverse films we couriered VOXUR units to each of the recipients. This enabled them to create a video diary about themselves, their work and how they thought the award would impact on their work.

Sending VOXUR to the recipients instead of having the recipients come to us meant we achieved a variety of backgrounds and styles that would otherwise not have been possible, economical or practical. The resulting films, which were used to introduce the recipients, were character driven and imaginative and managed to fully engage and subdue a pretty lively audience during the awards ceremony!

Outcomes:

• 10 films which were used to introduce the awards recipients
• Each film responded to the character of the artist and their work
• All 10 had different locations, pace and character